Add Image Metadata
NewThis free tool writes a title, caption, keywords, creator and copyright into your photos as IPTC and XMP metadata, in your browser and without recompressing them, so the picture comes out pixel-identical.
Drop images here
JPG or PNG — add as many as you like
Runs entirely in your browser. Your images are never uploaded to a server.
How it works
- Drop one or more JPG or PNG images onto the box above, or click to choose them.
- Fill in the details. Credit and rights apply to every image at once, while the title and description are set per image.
- The metadata is written straight into the file and you download the result, or the whole batch as a ZIP.
Common use cases
- Adding captions and titles before uploading to WordPress, which imports them automatically.
- Embedding your copyright and credit line so it travels with the image wherever it is republished.
- Adding a licence URL so Google Images can show the Licensable badge.
- Labelling a batch of product photos with the same credit but different descriptions.
- Tagging an archive of images with keywords so they can be found again later.
Frequently asked questions
- Can I add alt text to an image file?
- No, and no tool can — alt text is not stored in the image. It is an HTML attribute written on the page, so a browser or screen reader only ever reads it from the markup, never from the file. What you can embed is a title and a description, which some content management systems will offer to you when you write the alt text, but they are not the same field. Anything claiming to add alt text to a JPG is describing something else.
- Will WordPress pick this up automatically?
- Partly, and it is the most useful thing this tool does. WordPress reads IPTC on upload and imports the Title and the Description into the Media Library for you. It does not fill in the alt text or the caption from the file — those still need to be set in WordPress, either by hand or with a plugin that maps the other fields across.
- Does adding metadata reduce the image quality?
- No. The metadata is inserted into the file container and the compressed image data is copied across byte for byte, so the picture that comes out is pixel-identical to the one that went in. Tools that work by re-saving the photo through a canvas recompress it and lose a little quality every time.
- What is the difference between IPTC and XMP?
- They are two standards for the same job, and different software reads different ones, so this tool writes both from the same fields. IPTC is the older binary format and is what WordPress and Google Images read. XMP is Adobe's XML-based version and is what Lightroom, Bridge, Photoshop and macOS read. Writing only one leaves half the software blind to your metadata.
- Will the metadata survive being uploaded somewhere?
- It depends on the site. Metadata is designed to travel with the file, and it usually does when an image is downloaded and republished, which is exactly why the copyright field is worth filling in. But many social platforms strip everything on upload to save space, and WordPress keeps it on the original while discarding it from the smaller sizes it generates.
- Can I remove metadata again afterwards?
- Yes. The EXIF and metadata remover on this site takes all of it back out, and it does so losslessly too, so you can label a photo, change your mind, and end up with a file identical to the one you started with.
- Are my photos uploaded to a server?
- No. The files are read and rewritten entirely by your own browser, and they never leave your device. That matters more here than on most tools, because the fields you are filling in are your name, your copyright and your contact details.